20X20 Women in Sport

20X20 logo on Dublin jerseys

During the 2019 Summer campaign in both ladies’ and lads’ football and camogie, AIG Ireland replaced their logo on the front of Dublin jerseys with the logo of the Federation of Irish Sport’s campaign and movement 20×20 ‘If She Can’t See It, She Can’t Be It’.

C’mon the Dubs



The camogie team donned the jersey for their All-Ireland Senior Championships Group 2 match against Clare at home. 

Just as AIG is supporting and promoting #EffortIsEqual across Dublin GAA from grass roots activities to the intercounty stage, it is actively helping promote women in sport nationally with its support of the 20×20 movement.

AIG’s support of female sport goes beyond Gaelic Games through their sponsorship of the AIG Irish Ladies Golfing Union Cups & Shields, AIG Irish Open Tennis Championships and AIG Forza Irish Badminton International. Internationally, AIG also sponsors the New Zealand Black Ferns rugby team and in golf, the Women’s British Open.

20×20 is an all-inclusive movement to shift Ireland’s cultural perception of women’s sport by 2020 with:

• a 20% increase in media coverage of women in sport
• a 20% increase in female participation at all levels of sport
• a 20% increase in attendance at women’s games and events

Everyone can get behind the 20×20 movement by pledging to do just one small thing to help start this giant shift for female sport.

An inspirational woman

35 year old Stéphanie Frappart became the first woman to referee a major European men’s game – UEFA Super Cup between Liverpool and Chelsea in Istanbul on 14 August. She previously officiated at the Women’s World Cup final, refereed a Ligue 1 match in April between Amiens and Strasbourg and had been promoted to an elite pool of referees for French top-flight games for the new season.

And Ireland were involved in this momentous occasion for women in sport- the French official was joined by the two female assistant referees who worked with her in Women’s World Cup final: compatriot Manuela Nicolosi and Ireland’s Michelle O’Neill.

In a statement, UEFA president Aleksander Ceferin said: “As an organisation, we place the utmost importance on the development of women’s football in all areas. I hope the skill and devotion that Stephanie has shown throughout her career to reach this level will provide inspiration to millions of girls and women around Europe and show them there should be no barriers in order to reach one’s dream.”

First Female Ligue 1 Ref