During the 2019 Summer campaign in both ladies’ and lads’ football and camogie, AIG Ireland replaced their logo on the front of Dublin jerseys with the logo of the Federation of Irish Sport’s campaign and movement 20×20 ‘If She Can’t See It, She Can’t Be It’.
The camogie team donned the jersey for their All-Ireland Senior Championships Group 2 match against Clare at home.
Just as AIG is supporting and promoting #EffortIsEqual across Dublin GAA from grass roots activities to the intercounty stage, it is actively helping promote women in sport nationally with its support of the 20×20 movement.
AIG’s support of female sport goes beyond Gaelic Games through their sponsorship of the AIG Irish Ladies Golfing Union Cups & Shields, AIG Irish Open Tennis Championships and AIG Forza Irish Badminton International. Internationally, AIG also sponsors the New Zealand Black Ferns rugby team and in golf, the Women’s British Open.
20×20 is an all-inclusive movement to shift Ireland’s cultural perception of women’s sport by 2020 with:
• a 20% increase in media coverage of women in sport
• a 20% increase in female participation at all levels of sport
• a 20% increase in attendance at women’s games and events
Everyone can get behind the 20×20 movement by pledging to do just one small thing to help start this giant shift for female sport.
